Tracking

Understanding Tracking Mechanisms In the realm of online browsing, tracking mechanisms play a pivotal role in understanding user behaviour. Upon entering a website, users are...

In the realm of online advertising, a critical concept to grasp is that of the conversion window. This window represents the duration following an interaction...

Let's start with the basics: What is a URL? A URL, or Uniform Resource Locator, is the address used to find web pages, files, images,...

An attribution model is a methodology used to determine how credit for sales or conversions is assigned to various touch points within the conversion path....

In the dynamic world of online advertising, businesses strive not only to attract potential customers but also to understand their behavior on their websites. Conversion...