Let’s start with the basics: What is a URL? A URL, or Uniform Resource Locator, is the address used to find web pages, files, images, and other online resources.
Now, let’s take a look at how a typical website’s URL is structured. I’ll use Paid Media Varsity’s website as an example to help illustrate.
A URL consists of several components:
- Protocol: This indicates how data is transmitted over the internet. In the case of Paid Media Varsity, it’s “https://”.
- Domain: This is the main address of the website, like “paidmediavarsity”.
- Top-Level Domain (TLD): This is the ending part of the domain, such as “.com”.
Now, let’s break down the URL for specific pages on Paid Media Varsity’s website:
1.For a category page like “Foundation”:
-
- URL: https://paidmediavarsity.com/category/foundation/
- Protocol: https://
- Domain: paidmediavarsity
- TLD: .com
- Path: category/foundation/
2.For a blog post like “Why Is Conversion Tracking Necessary?”:
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- URL: https://paidmediavarsity.com/why-is-conversion-tracking-necessary/
- Protocol: https://
- Domain: paidmediavarsity
- TLD: .com
- Path: why-is-conversion-tracking-necessary/
Subdomain: This is the part that comes before the first dot (“.”) in the domain. For example, “www.” is a commonly used subdomain.
Understanding the user journey within the context of website structure is paramount for optimising website performance and enhancing conversion rates. This journey typically follows a defined path:
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- Home Page
- Collection Page
- Product Page
- Cart Page
- Checkout Page
- Thank You Page
By comprehending how users navigate through these stages, businesses can strategically tailor their website design, content, and functionality to streamline the user experience and maximise conversion opportunities.
In essence, URL structure serves as the backbone of online navigation, offering insights into user behavior and paving the way for informed decision-making. As we delve deeper into the realm of digital optimization, let us remember that behind every URL lies an opportunity to engage, convert, and delight our audience.
